Why Reputation Management is Crucial

Oct  17,  2018

“Your brand is what people say about you when you’re not in the room.”  – Jeff Bezos, CEO of Amazon

Reputation has always been essential, but in the digital age it’s become even more crucial to stay on top of the way your brand is represented online. How can you be privy to all the reviews, posts, tweets, and other online correspondence? Seasmoke is here to help.

One of the services we are proud to offer is online reputation management. What exactly does that mean? Well, reputation management is a strategy that includes the process of monitoring, identifying, and maintaining your digital reputation and credibility across major online review platforms.

Reputation management controls the online conversation around your business, ensuring that the information posted about you is accurate. Negative reviews and comments do happen. Reputation management isn’t about burying the negative: it’s about identifying these reviews when they do surface and responding in a rapid and professional manner.

How does Seasmoke manage your online reputation? There are three aspects to our reputation management service:

Monitoring of Major Review Platforms: we keep an eye on comments and reviews of your property and respond to questions or reviews in a professional and timely manner.

Management Responses: writing, approval, and posting of management responses (both positive and negative) on major review platforms.

Monthly Reputation Management Report: this report includes TripAdvisor rankings, TripAdvisor Q & As update, and Review Express analysis.

These tactics allow our team to identify common complaints, track positive reviews, engage with potential guests, and develop a reputation built on responsible, genuine customer service.

Not all negative reviews are credible or accurate representations of your property. A huge part of reputation management is knowing the ins and outs of the review platforms and being able to identify and challenge the reviews. Our reputation management team is up-to-date on the parameters of TripAdvisor, Google Business, Expedia, and Our team combs through the reviews posted on a regular basis ensuring that each and every one is legitimate.

Would you like to learn more about how Seasmoke can help you with your online reputation management? Contact us!