The Top Booking Channels of 2017Feb 26, 2018
SiteMinder has released an info-graphic highlighting the top 15 revenue-generating hotel booking channels of 2017, narrowing in on the sites that most effectively fill rooms. With billions of dollars of revenue on the line, it’s always good to keep on top of which sites are reaching the largest audiences. With the rise of online travel agents, it comes as no surprise that Booking.com holds the number one spot, with Expedia coming in second.
Other channels listed include direct booking websites, global distribution systems, Hotwire, and more.
It is interesting to note that the list is not solely made up of OTAs or wholesalers, but a range of sites. This drives home the point that there are multiple ways to reach customers, all of which are important. We hope you find the graphic as intriguing as we did!