Why Public Relations?
Six Reasons Hotels Need PR
Public relations (non-paid, unbiased reporting in the news media) is the most cost-effective and powerful marketing tool that a tourism property or travel destination can use.
One travel article could cost as much as $100,000 if you had to buy the same amount of space for an advertisement. But because you can’t buy editorial space, unbiased, and often, full colour articles, are considered to be four to six times more effective and believable than any paid advertising.
Benefits of public relations:
Seasmoke PR Marketing Firm
Seasmoke are public relations experts in the travel industry with over 20 years of experience in the business.
Seasmoke PR has an exceptional database of over 5,000 editorial contacts throughout North America. We have an extensive list of freelance journalists specializing in travel and outdoor adventure. We also subscribe to a media monitoring resource that locates editorial coverage for our clients throughout Canada and Northern United States.