Public Relations

Why Public Relations?

Public relations (non-paid, unbiased reporting in the news media) is the most cost-effective and powerful marketing tool that a tourism property or travel destination can use.

One travel article could cost as much as $100,000 if you had to buy the same amount of space for an advertisement. But because you can’t buy editorial space, unbiased, and often, full colour articles, are considered to be four to six times more effective and believable than any paid advertising.

Benefits of public relations:

Target Exact Markets: You probably cannot afford to advertise in all your primary markets. Using media relations, Seasmoke can place articles in every market you desire, large or small.
Reach More Customers: For the same budget, you can reach many more potential customers.
Build Credibility: Having your property featured in the travel pages builds credibility.
Educate the Public: News releases and travel advisories are excellent ways to educate the public on what you offer and new developments.
Keep on Top of Trends: Our media relations professionals are uniquely positioned to identify new trends, new markets and new products in the travel industry.
Long Term Planning: By nature, media relations forces long–term planning. We set objectives and plan a public relations strategy for at least one year.

Seasmoke PR Marketing Firm

Seasmoke are public relations experts in the travel industry with over 20 years of experience in the business.

Seasmoke PR has an exceptional database of over 5,000 editorial contacts throughout North America. We have an extensive list of freelance journalists specializing in travel and outdoor adventure. We also subscribe to a media monitoring resource that locates editorial coverage for our clients throughout Canada and Northern United States.