Public Relations

Public Relations Strategies

The last five years have brought many changes in the way “the message” reaches the overall population. While print publications and TV still target specific demographics in the population, the effectiveness and the dominance of the Internet, especially in younger age groups, continues to grow.

How do you keep on top of the trends as an independent travel business? Most businesses don’t – they can’t keep up.

You need professionals and a firm that specialize in travel and tourism marketing to offer the best advice and creative solutions to stretch your resources. With editorial commentary producing up to eight times the effectiveness of standard print advertising, a public relations strategy needs to be the core of your overall marketing activity.

Seasmoke PR Marketing Firm

Seasmoke has been designing creative public relations strategies for the tourism industry since 1999. Day after day, we place editorial in publications all over North America, with tenacious follow-up. We have an exceptional database of over 5,000 editorial contacts throughout North America.

Our strategies involve a multi-pronged approach and can also include overseeing your advertising. Our campaigns often include:

News release campaigns - keeping the public aware about what’s new and interesting about your property, service or destination.
Media Host Programs - inviting media from your market areas to experience your product and write about it.
Pre-written Destination Articles - we’ll write a destination article telling your story, and get it out to media across North America.
Media Monitoring - keeping track of where your message is being cast and showing you results.

Seasmoke knows how to get your message out, how to communicate with the media and generate interest in your travel property, service and destination.