Internet Marketing |
Why Travel Internet Marketing?Online Resorts Marketing ServicesTravel internet marketing is the fastest growing and most dominant tool used in the travel market today. Without an effectively designed and marketed website, travel destinations run the risk of becoming invisible. Proper web optimization for your website and a customized hotel internet marketing strategy will ensure that your company keeps, and grows, your market share and your business with the support from an internet marketing firm like Seasmoke PR. Travel Internet Marketing ServicesA recent and highly valuable addition to the Seasmoke PR team is a dedicated Manager of Internet Strategy & Planning. A real weakness in the marketing process can be in setting aside the time to take a step back and review the entire program with "fresh eyes". This means analyzing Google Analytics over the last 12 months. Which days spiked and why? What is the top referring site over 12 months and why? What is the best cost per click ratio, where is traffic coming from, which promotions worked, which ones didn't? This new person does nothing but plan every month and look at trends. We at Seasmoke are on top of the constantly changing resort industry and know how to best optimize our clients' websites using hotel SEO (Search Engine Optimization) to take advantage of current and emerging trends. We also work with clients to develop tailored hotel internet marketing strategies to improve sales and traffic. Take Google Analytics, for example. Every month we analyze up to 30 resorts, looking at powerful new travel directories that we can recommend to our clients. We know which websites bring in traffic for Caribbean and North American travel. It’s all measurable and we know what works. |
