Internet Marketing |
TripAdvisor & Travel Opinion Marketing
At this stage you may have a beautiful site with good search engine capability, and you may have been successful in attracting a prospective customer who is very close to being sold on your resort. But did you know that the next step consumers often take is to consult a travel opinion site such as TripAdvisor before making a decision to book? How can you ensure a favourable review? Why should you consider having a TripAdvisor PR strategy? TripAdvisor Media Network attracts nearly 32 million monthly visitors (across 14 popular travel brands). TripAdvisor-branded sites alone make up the most popular and largest travel community in the world, with more than 25 million unique monthly visitors, 10 million+ registered members and more than 20 million reviews and opinions. TripAdvisor.com is making some big moves in 2009 to position itself as one of the pre-eminent online travel resources. They are looking to acquire six different travel marketing websites (which include VirtualTourist.com, BookingBuddy.com, SmarterTravel.com, SeatGuru.com, TravelPod.com and Travel-Library.com). They are continually pushing to be the largest in the industry and are unequivocally a travel industry leader. As TripAdvisor.com is North America's best known and most used online reputation checker, improving your company's listing on Trip Advisor will help drive sales. Keeping your profile page up to date and responding to traveler reviews and forum comments is key to maintaining your guests' trust and acquiring the trust of future travelers. Hotel Internet Marketing Strategy and RecommendationsAny hotel internet marketing strategy should include Trip Advisor PR strategies and plans for reputation management. At Seasmoke PR we are well-educated and aware of all rules and restrictions on this powerful travel site and can provide valuable Trip Advisor recommendations. TripAdvisor encourages management/owner involvement, but there are negative consequences for not doing things correctly. Through research and practiced implementation, we have developed a successful approach to increase the number of positive reviews for a client, while still following all of TripAdvisor's rules. We are experts in quickly analyzing a client’s property on TripAdvisor.com & can offer advice and make recommendations on how to improve their status. We can also implement TripAdvisor widgets on a client's website that encourage movement between the website and Trip Advisor. These widgets can include information like:
At Seasmoke PR, we are familiar with how to use Trip Advisor's management tool for owners, are well-versed in protocol related to this tool which very few people make use of, and can offer insightful Trip Advisor recommendations to improve your online reputation and sales. |
