Internet Marketing

Social Media Marketing

Facebook now has over 100 million users, and is currently the 4th most trafficked website on the internet. Over 50% of visitors are outside college, and the fastest growing demographic is those 25 and older. Given the increasing popularity of Facebook, the ability to accurately target geographic regions, the large ad formats, and competitive pricing, Facebook marketing is a smart PPC (pay per click) advertising choice.

Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter has more than 1 million users and approximately 3 million messages are posted daily. The trick is how to make use of this medium as a marketing tool – Seasmoke PR can help.

Some of the many Twitter marketing tactics that can be used to promote your resort property include:

Posting the twitter widget on your website and/or blog and encouraging guests/visitors to add you on twitter (follow me on twitter…)
Setting up a Twitter Feed to notify customers of new packages/specials – customers can subscribe to mobile or RSS feeds
Searching for keywords related to your product on Twitter Search and following users; ‘tweet’ about topics parallel to your product
Twitter only giveaways

Discount off room
Special rates or deals (have to mention a code when booking)

These are just a few social media strategy examples of many more that Seasmoke can assist with.

Facebook & Twitter Marketing and Strategy

Social media marketing is a new form of advertising where conventional rules and strategies do not apply. Seasmoke can help demystify this new cyber age marketing technique. We have staff that follow and work with Facebook and Twitter weekly, meaning we can help you develop a very successful and profitable social media strategy.