Internet Marketing

Referral Systems

An important way to create repeat or new business is by using referral systems as part of your resort’s marketing campaign. According to a recent Jupiter Media Metrix survey, 70% of Internet users are compelled to visit new websites through referrals. By ignoring referrals and just focusing on other areas of resort web design and marketing, you could be missing out on a significant income opportunity. Referral generated customers, through email and word of mouth, are the least expensive and most loyal source of new business. So how can you implement this strategy into your resort business?

Resorts Marketing For Referrals

At Seasmoke PR we have significant tools that are proven to be successful specifically for the resort industry. Some examples include:

Tell A Friend

To encourage users to give word-of-mouth referrals to a client’s website, and to provide another method of collecting e-mails, we have the “Tell a Friend” system. We place high visibility “Tell a Friend” links on every relevant webpage. Direct word-of-mouth referrals are an extremely powerful form of resort marketing, and this strategy encourages this practice. People “Telling a Friend” will enter their friend’s name and e-mail address into a database. At the same time, they also have the option to add their own contact information, the likelihood of which is increased by offering incentives such as discounts or contest entry opportunities.

Guestbook

The guestbook is an excellent source of 3rd party recommendations and referrals, and this web design feature is a great tool for visitors who are considering staying at your resort.

Trip Advisor Icons

The Internet is critical for travel planning, and opinion websites like TripAdvisor.com should be constantly monitored. The opinions on this site from past guests are critical factors for many travelers who are considering your property. If you are not proactively monitoring these listings and engaging in Trip Advisor PR strategies, you are likely losing some business.

At Seasmoke PR we know which marketing and referral tools work and which ones produce results.