Google Adwords Advertising Campaign
Leverage the Marketing Power of Google
Google AdWords marketing is the most prevalent form of internet advertising available today. Google's unquestionable standing as the most popular search engine in the world means that good visibility is critical to online success.
Pay-per-click (PPC) advertising has the potential to produce a high return on investment - but like any form of advertising it must be precisely planned, strategically implemented and monitored.
CPM (cost per thousand impressions) is an emerging form of internet advertising. This is achieved when you purchase a set amount of impressions. An impression is a single instance of an ad appearing on a website. CPM-based advertising can be a cost-effective alternative to CPC (cost per click or pay per click) deals. Current results have shown that text-based CPM ads often receive more attention than traditional banner ads.
Google AdWords Marketing & Management
At Seasmoke PR, we have dedicated AdWords professionals on staff who specialize in Google AdWords campaign management all day long. We know which key words are the most efficient and make use of them. Many resorts make the mistake of leaving the Google AdWords marketing to staff who have neither the time nor expertise to produce effective results. At Seasmoke PR we have doubled our resort clients' traffic with the same budget.
Something else worth considering is that many people are not aware that placing your website at the top position on Google (also known as the "sponsored link") is earned and is not something you can buy. At Seasmoke we are familiar with the complex 4 phase formula involved in earning this desirable spot and have successfully obtained this for our clients.
Staying current is critical to achieving maximum results from an AdWords campaign. A properly managed Google AdWords campaign will get significantly better results for your dollars spent.