Industry Specialization

Tourism Board and DMO Marketing

Tourism Boards and Destination Marketing Organizations are an integral part of the travel and tourism sector, bringing together tourism businesses, governments, service providers and travelers. They have unique travel/tourism marketing needs – a strong Internet presence with complex and interactive websites, along with powerful public relations tools.

Tourism Board and DMO websites need to be comprehensive and give visitors all of the tools they need, such as Google maps, a photo gallery and live web cam, to capture the flavour of the destination. Websites often need to provide diverse accommodation information as well as a centralized accommodation reservation system.

A user friendly website database will also allow Tourism Board members to upload and edit their individual listings. Members can login, upload all of their photos, promotional content, pricing, and contact information and then automatically upload the data to the website at any time.

Sites must also assist board members by compiling an ever expanding customer database. For that purpose, interactive tools should include:

E-brochures
Visitor's polls
Guestbooks
E-postcards
Social Media

Travel Internet Marketing for Tourism

When deciding on which company to use for your tourism board promotion and destination marketing requirements, keep in mind that Seasmoke PR not only develops state-of-the-art interactive websites but also provides professional travel internet marketing services that promote travel destinations from top to bottom.

For your tourism promotion and marketing needs, Seasmoke PR has a large database of the top travel website providers to ensure maximum visibility. With our database of over 5,000 editorial contacts throughout North America, we can provide media relations (non-paid, unbiased reporting in the news media) that is cost-effective and a powerful marketing tool for your destination.

For eight years Seasmoke represented the District of Ucluelet, and now works with Tourism Ucluelet (www.ucluelet.travel). We also do the SEO and marketing for Oceanside Tourism Association (www.visitparksvillequalicumbeach.com), and built the tourism board website for Gustavus, Alaska (www.gustavusak.com).