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Vacation Real Estate Marketing

Increase Your Hotel's Fractional Sales

Marketing vacation real estate online has different requirements than selling primary residences. You’re selling the destination as much as, if not more, than the accommodation. Your customers are almost always from out of town, so your website better be visually stunning, informative and interactive.

Selling vacation real estate is highly competitive, and it is important to let potential customers know via your website about the benefits of buying into a first-class complex, including amenities and perks such as spas and restaurants; personal services including concierge and housekeeping; onsite activities such as golf clubs, fitness centers and use of boats; and the cost effectiveness of fractional ownership.

Having a website that will get your site to rank high with search engines (SEO) and include features that make your property pop are vital. Specialty features include:

  • Visual - 3D Village Tours, 360 Degree Room Tours, Interactive Site Plans, Live Webcams and Photo of the Day

  • Informative - Podcasts, Blogs, Click to Talk (an agent calls back immediately), and Instant Messaging (with an agent)

  • E-marketing - E-brochures, E-newsletters and E-mail Postcards
  • Real Estate Search Engine Marketing – search engine optimization (SEO) to promote geographic and market-relevant real estate terms

Real Estate Online Marketing & Search Engine Strategies

Seasmoke is a PR marketing firm that has the experience, relationships, and tools (prewritten code for the systems and features to sell vacation real estate) to drive sales of your vacation properties. Real estate online marketing is one of our specialties.

We have designed the websites and conducted search engine marketing for several real estate clients, many of whom offer both holiday stays along with partial or full ownership of vacation villas and condominiums (, ( We have also worked with clients such as Caribbean Residence Clubs (, offering multiple luxury properties throughout the Caribbean. Few advertising agencies have the real estate Internet marketing capabilities, rate, and energy that Seasmoke brings to the table.